Ovation Travel CEO Paul Metselaar says:
"You can't believe how many resumes are sent to me by people who want to meet with me but who don't make any effort to understand our business. About three years ago a woman looking for a marketing position spoke to some of our executives and then came to me unsolicited with a proposal to lead an effort at our company to market travel services to hedge funds, she has been with us ever since."
Hiring managers are used to reviewing a resume and maybe a cover letter. 99% of candidates play along, hope for the best and then often complain about the poor response they get to submissions. Smart questions and good ideas impress people. If you have the experience and come to a hiring manager with good ideas about how you can improve their business you will certainly stand out and are likely to get the job. We recently started requesting this info from candidates for some jobs prior to submitting them to our clients. I have been impressed with the response. The process gets the candidate and the recruiter thinking about our clients business, improving efficiency all around and adding value to the process.