using email when prospecting

Gavin Ingham says "People are really good at ignoring email" - A truism as far as I can see. The people you are trying hardest to connect with are probably the best at ignoring email.

Of course, this assumes you are prospecting... if you are in a client facing sales role and are succeeding without prospecting then let me in on the secret. If you set the bar high, then you prospect all the time and are likely to have already figured this out on your own. Regardless, Ingham's post linked here, is worth a read.