CONTENT IS (NO LONGER) KING?

In his post on The Warshaw Curve, my friend Douglas writes

What percentage of the time do you think people are spending on Facebook and MySpace ingesting "content"? That's not what's driving them there, or driving them around and around the sites once they get there. They're showing up and sticking around for activities (i.e. utilities).

On the money comment. Douglas continues....

Instead of worshiping their own content they (ie traditional media properties-newspapers and the major magazines) need to be relentlessly figuring out how they can integrate it with compelling utilities and service offerings, both on their own sites and by syndicating their content in a branded manner through widgets, gadgets, trinkets and toys that can be shared.

True today but not necessarily true when looking at tomorrow. Parsing content for a specific audience has become the most valuable content at the moment (the top 4 sites in the 18-34m demo google, yahoo, microsoft and msn)...But those guides have to push people to actual content somewhere. When people find content they like the best way by far to ingest content is to use an RSS reader and subscribe to what you want. At that point... there is then little reason to start the quest for content with a search.

The question is when will people adopt RSS and the standard when to ingest infotainment. When the tipping point comes content will once again take center stage.